Today friends every product, every service appears to be the same at first Glance and it is the first Glance of the Customer that is crucial in serving Today’s markets. The customer is knowledgeable of the product or service he wants for himself. He finds out from friends, relatives, associates or the net to get the information with which he will hit at the salesperson. So when the world has turned into one Global village and the market place seems to metamorphosing into one huge discounting mela.
How does one make business and survive the trend.?
Quality, Speed, Response time, Delivery on schedule, changing life styles….these are challenges one has to face. India the sleepy giant is waking up to this reality. Suddenly all its financial muscle, its ability to reach rural markets, to bully suppliers, become naught in the new world.
A VERY SMALL number of companies which I have observed over a period of time have learnt to operate in the new paradigm. One thing common about many of them is that they are sensitive to the needs of the marketplace. It is as if they are in a state of constant dialogue with their customers. They have the pulse in their hands and are alert to the feelings generated with the use of their product or services.
These companies have migrated from Good practices to Best practices and are on their way to Next Practices.
But the Real Question to the majority of organizations is
How to get there?
How to achieve split second response with the organization you have?
How to teach employees and managers to behave according to the New Rules of the Game?
Indian companies if they have to face the competition from their global counterparts have to be alert to Quality, Response Time and Service. They have to get Innovative. Go deep into the philosophy of their or-ganizations and renew their vision map. Most organizations in India fail to document the Vision Road Map and are comfortably ignorant of the process.
Organizations have to evaluate their existing resources and then come to the some strong decisions on the future.
The Future lies in the hands of Your Customer so the second vital step after knowing your organization is to know your Customer.
Choosing what customer you should have is therefore a key Decision. And then coming to the first question, is your organization geared to handle, sustain and create a loyal customer? Many questions but if you shy away from them, then you are racing towards gloom and doom. Think of your customer as a teacher who is capable of showing you the way.
If you listen and embrace change the rest will easily follow. So one final question arises are you ready to listen? Are you ready to go back to school? Only the quiet listeners and analytical observers will be able to steer an organization towards success. Organizations have to become internally aware of their strengths and weaknesses and should always be in a state of continuous learning so as to merge effortlessly in the external eco-system. this internal revolution is needed to see the world in a new light.
So if I have to summarize the characteristics of the Organisation of the future then I would say it should be alert to context, ever vigilant, ever conscious of their customers and committed to their workforce and their development. If organization are in a position to do their bit then come sunshine weather or stormy situations the organization as a whole will be able to sustain it self and live a mark on the pages of Corporate History